During this process, we set out to reimagine Nihon Skin and to capture the essence of the brand that had created a cult following on TikTok with it's unique product formulations. This is why, together with the Nihon Skin team, we focused our efforts on elevating the packaging design of both the primary bottle and secondary box packaging, reflecting a fresher and more ethereal side of the brand while increasing the more dermatological and scientific aspects through brand communications and design.
Additionally, we redesigned their logo, creating a new logo (symbol and wordmark) and defined a rebranded visual identity system for marketing communications, packaging and website.
Client: Nihon Skin
Type: Brand Identity, Packaging Design, Product Photography & Video
Creative Director: Andrew Goh
Brand Strategy: Joanna Teoh
Brand Design: Andrew Goh
Content Strategy: Joanna Teoh, Anushka Bhatnagar
Photography & Styling: Andrew Goh
Photography & Styling: Andrew Goh
